To enable early-stage SaaS startups to tap into this growth opportunity, Prime Venture Partners and Amazon Internet Services have come together to introduce SaaS Central, a 2-week hybrid programme accelerating the growth journeys of early stage SaaS startups.

This programme will leverage AWS SaaS Factory’s knowledge and expert guidance from the combined experience of AWS experts, Prime Venture Partners and other established Saas Founders to provide best practices in the startup ecosystem.

Key Programme Highlights

  • 2-week intensive hybrid program
  • Focussed sessions by SaaS founders on company-specific use cases
  • Discussions by Prime’s Investment team to understand what VCs look for when investing in SaaS
  • Sessions by AWS Tech and GTM experts who have helped scale SaaS startups
  • Interactions with some of the best startups on the same trajectory
  • AWS credits

Who should apply

Early-stage startups that


5th September
12:00 PM - 01:30 PM
Program Launch
Amitabh Nagpal   |   AWS & Amit Somani   |   Prime
6th September
05:00 PM - 08:00 PM
Ideal Customer Profile - Finding your Ideal customer and understanding their motivations
Jen Abel, Co-founder   |   JJELLYFISH
7th September
05:30 PM - 06:30 PM
Inside Sales Engine - How to Build One
Ashwin Ramesh   |   Synup
8th September
11:00 PM - 12:15 PM
$1M ARR - How to Accelerate Your Journey
Anand Subbaraj   |   Zuper
8th September
06:00 PM - 07:30 PM
SaaS Adoption - Challenges and Techniques to overcome them
Akshay Patel   |   AWS
9th September
12:15 PM - 01:00 PM
Aditya Tulsian, GM, Receivables   |   Co-founder   |   Numberz (Acquired by Chargebee)
9th September
05:00 PM - 06:30 PM
Tech Architecture - Building the right multi-tenent architecture for your SaaS product
Venkatramana Ameth   |   AWS



12th September
10:00 AM - 01:00 AM
Customer Success - Why Your Startup Needs It
Amitabh Nagpal   |   AWS
12th September
02:00 PM - 05:00 PM
US GTM - Getting your first 50 enterprise customers in the US
Vijay Rayapati, Founder and CEO  |  Minjar Cloud Solutions Pvt Ltd
13th September
10:00 AM - 01:00 AM
Global M&A - Navigating cross-border M&A in SaaS
Pallav Nadhani - Founder & CEO  |  FusionCharts
13th September
02:00 PM - 05:00 PM
Pricing - How to Price Your SaaS product
Shripati Acharya   |   Prime VP
14th September
10:00 AM - 01:00 PM
Product Management - Building For Scale
Amit Somani   |   Prime VP
14th September
02:00 PM - 05:00 PM
Metrics - Measuring What Matters
Gaurav Ranjan   |   Prime VP
15th September
10:00 AM - 01:00 AM
PLG - Fundamentals of Product Led Growth
Dheeraj Pandey   |   Nutanix
15th September
02:00 PM - 05:00 PM
Fundraising & Storytelling - How to Craft Your Story
Sanjay Swamy   |   Prime VP

Mentors & Speakers

Shripati Acharya
Managing Partner
Prime VP
Pallav Nadhani
Founder & CEO
Sanjay Swamy
Managing Partner
Prime VP
Ashwin Ramesh
Akshay Patel
Principal SaaS Business Lead | Global | AWS SaaS Factory, AWS
Dheeraj Pandey
Co-founder and CEO, DevRev
Gaurav Ranjan
Vice President
Prime VP
Amitabh Nagpal
Head of Startup Ecosystem
Amit Somani
Managing Partner
Prime VP
Vijay Rayapati
Founder and CEO, Minjar Cloud Solutions Pvt. Ltd.
Anand Subbaraj
Chief Executive Officer,
Venkatramana Ameth Achar
Solutions Architect, AISPL
Jen Abel
Aditya Tulsian
GM, Receivables
Co-founder, Numberz (Acquired by Chargebee)

Cohorts 2022

Know More

Testimonials from 2021 Cohorts

Tushar Jain, Gaurav Mittal


“Being a part of SaaS central was one of the most hands-on experiences ever. The best part is that SaaS Central focuses on areas that matter the most to any early stage startup i.e. GTM, scaling and, funding.”

Mohit Ambani, Mehul Jain


“SaaS Central is well planned and executed. Right from the subject and content of the sessions to the guest speakers, and mentors.”

Siddharth Gupta, Aman Gupta


“We had a great learning experience from some of the best in the industry.”

Prime Venture Partners is a Bengaluru-based early-stage VC fund led by serial entrepreneurs Sanjay Swamy, Shripati Acharya and Amit Somani. The fund is focussed on identifying, mentoring and helping build category-creating companies that are attracting large markets and using technology in disruptive ways. Prime is addressing a much-needed gap in the Indian startup ecosystem by bringing a combination of first-hand entrepreneurial experience, operating expertise and meaningful capital. Prime Venture Partners’ portfolio includes innovative startups such as MyGate, MFine, MoneyTap, Happay, Ezetap, NiYO, KredX, Sunstone among others.

Website: www.primevp.in

AWS SaaS Factory is for APN Partners. It provides direct access to technical and business content, best practices, and software-as-a-service (SaaS) Solutions Architects that can guide and accelerate the delivery of SaaS on AWS solutions. SaaS Factory engagements are offered through one-to-one and one-to-many delivery models (bootcamps and webinar/learning modules). AWS SaaS Factory provides a broad range of business and technical enablement resources for building, migrating, and optimising SaaS on AWS. “We worked with the AWS SaaS Factory team to transform our own development process and build and deliver new services 50 percent faster.” says F5 Network’s CEO François Locoh-Donou.

AWS SaaS Factory: https://aws.amazon.com/partners/saas-factory/

By AWS Partner Network: https://aws.amazon.com/partners/?nc2=h_ql_pa_ab

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